YOUTUBE BREAKS THE NEXT VLOGGER CONTEST RULES
By Ian Dokie
Today YouTube announced the 16 winners of their “Next Vlogger Contest”. The 16 winners win $10,000 worth of promotion, $5,000 worth of equipment, online training via Google+ Hangouts and mentoring from iJustine and Natalie Tran.
The 16 Next Vlogger Winners:
Some members of the community are upset by the exception made for GabrielleBernstein and getitsorted26 because they don’t meet all of the eligibility requirements clearly stated in the program guidelines. The guidelines state all channels must:
“have at least 5,000 subscribers on March 21, 2012 and/or at least 1,000,000 total videos views all-time for your Channel on March 21, 2012;”
Both channels failed to meet the requirements. Of course, this begs the question, should YouTubers who don’t meet the subscriber count enter in future ‘Next Up Contest’ anyway, and will we see more exceptions like this made? In my opinion the answer is yes, we can expect more exceptions. If YouTube sees a talented creator they’d be foolish not to accept them because of a few subscribers. Technically, yes, YouTube’s choice is unfair to people who followed the rules. However, some of the most talented people I see on YouTube have less than 5,000 subscribers. I think most YouTubers would agree with me that subscribers don’t measure one’s talent level. Subscribers are ultimately just a result of the exposure a channel has received.
Regardless, it’s still awesome that YouTube supports its partners with opportunities like this. If you would like to learn more, check out the YouTube post.
So what do you think? Should YouTube’s ‘Next Vlogger Contest’ be open to everyone and do you think it’s unfair YouTube made this exception?